Mercer Communications Content

What is Vine, and do I need it for my business?

In short: Vine is a mobile application designed for Twitter that allows users to share 6 second videos with other users. Vine limits users to a 6 second video, but this encourages creativity and brevity of message. This type of video micro-blogging is much like Twitter’s micro-blogging 140 character limit. Vine is available for download … Continue reading

Mercer Communications Content

Why PR, Marketing, and Advertising Need Integration, not Isolation.

(click here for original post on PRIA Victoria site) Integration. To communications professionals it may sound like a dirty word – or a song title on a Joy Division album*. Instead the word ‘integration’ heralds a polar shift in the communications industry. The digital age marks a generational shift to the way industries such as … Continue reading

Mixed Metaphor & Melbourne

Reserve Bank of Australia: The Dimentia of Financial Corruption

Reserve Bank of Australia (RBA) Governor Glen Stevens to reporters – “I can’t remember”. Sound familiar? Think back to the grey and choppy waters at the beginning of the Global Financial Crisis (GFC) phase 1 (I think it should be Collapse, rather than Crisis – as Collapse better fits the end result, but not the … Continue reading